A builder who happens to own the shops.

I’ve always loved to learn, and freedom has been my guiding beacon when it comes to the big life choices. That’s what first led me into web development — and it didn’t take long to turn that skill into a lead-generating source for my own mortgage business.

For about a decade I focused solely on my own SEO projects. Then I started helping friends with theirs, and in the process I realized something: the need out there is huge. That’s really howBenchmark Web Developmentbecame its own thing — and it’s still the craft at the center of everything I do, right alongside home lending with Black Rock Mortgage.

Those same relationships have taken me places I never planned — including starting a dumpster rental business, Waste Maniacs — and honestly, who knows what’s next. The world is changing rapidly, and I truly love helping local businesses adapt at the same pace: building websites that aren’t just beautiful, but that turn traffic into real business.

What I actually do, day to day

Benchmark Web Development — My web-design and local-SEO agency for small businesses. I build fast, honest websites that actually rank and bring in calls — the same systems I use to grow my own companies.

Black Rock Mortgage — Mortgage loan origination in Ocala — a division of Coast 2 Coast Mortgage. Straight answers on home financing, no runaround. (Keith Meredith, NMLS #303217; Black Rock Mortgage NMLS #376205, A division of Coast 2 Coast Mortgage. Equal Housing Lender.)

Waste Maniacs — Roll-off dumpster rental, junk removal, and land clearing across the Ocala area. Show up, haul it off, leave it clean.